CLARA PURDYFASHION COMMUNICATIONTECHNOLOGY IN RETAIL This project is a presentation of current and local research conducted on the use of advancing technology in retail environments. BACK TO PROFILES
JULIA PAYTONFASHION COMMUNICATIONWON’T YOU PLAY WITH ME? Remember when we were kids and we could literally spend hours scribbling across pages of paper, inventing our own creative and meaningful sigh systems to convey our personal worldview? Growing into adulthood many of us move away from imagery and begin to depend on language to express ourselves.…
ASHLEY PARKFASHION COMMUNICATIONMILLENNIAL STREETWEAR PHENOMENON My capstone project explores the latest fashion trend of streetwear among millennial consumers. With an emergence of a new branch called “high-end streetwear” or “luxury streetwear” in the present fashion scene, I explore this paradoxical fad under the frame of materialism through a coffee table book. The book provides some…
ALESSANDRA ORNELASFASHION COMMUNICATIONGIMME The topic of my research pertains to the investigation of the current range of entry level to premium luxury fashion brands and the handbags they offer. The aim of my research is to answer the question of which brand the millennial clientele should select to invest their money in. The objective of…
SHANNON MITTERTREINERFASHION COMMUNICATIONP[HER]SPECTIVE: IDENTITY & BODY PERCEPTIONS The effect of social culture, in particular social media, on self representation in young adult females and how their consumer behaviour evolves to be able to fuel their changing self presentation – taking into account the invented online self vs the real offline self and identity. Through a…
EMMA MCMURRAYFASHION COMMUNICATIONR3P The effect of social culture, in particular social media, on self representation in young adult females and how their consumer behaviour evolves to be able to fuel their changing self presentation – taking into account the invented online self vs the real offline self and identity. Through a series of garment featuring…
ANNA MCCORRISTONFASHION COMMUNICATIONNOREPLY CAPSULE COLLECTION NOREPLY is about resilience. The capsule collection aims to help its wearers find creativity in the valleys of life. One greatest victory often comes after being brought very low? So, look for the hidden meanings behind every garment. The collection is luxury streetwear, made in Toronto, Canada with high quality…
ALEXANDRA MANNFASHION COMMUNICATIONPHASTALEX My capstone explores the relationship between the marketer and the consumer in the social media landscape. I have three designers who I am working with in order to optimize their social presence and then all the research and process is being put into a conceptual ‘how-to’ guide. BACK TO PROFILES
SARAH MANFASHION COMMUNICATIONDIALOGUES The topic and objectives of my capstone is to create a safe space for open discussion about faith, spirituality, religion and beliefs. My final capstone will be a developed card set called Dialogues acting as a cultural probe. The card set will be a tool to facilitate safe conversations about such topics…
ELISA LOSCHIAVOFASHION COMMUNICATIONRAISE YOUR MANI My capstone topic is about the profound connotation that nail polish has, to be used as a form of individual expression. My goal is to inform the community that painting nails does not just have to be about looking good however in fact it can be a way to communicate…