ASHLEY PARK

FASHION COMMUNICATION

MILLENNIAL STREETWEAR PHENOMENON

My capstone project explores the latest fashion trend of streetwear among millennial consumers. With an emergence of a new branch called “high-end streetwear” or “luxury streetwear” in the present fashion scene, I explore this paradoxical fad under the frame of materialism through a coffee table book. The book provides some insights on the current street wear scene under the theme of the 90’s nostalgia with entertaining graphic design elements.

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Ashley Park