ZOË INNANEN
FASHION COMMUNICATION
STORE + STORY
Store + Story began as an exploration of the future of retail and developed into a project about experiential retail and brand storytelling. With the rising popularity of e-commerce, it is important to acknowledge the shift of traditional brick and mortar stores into a more personalized shopping experience. Using traditional storytelling techniques and digital technologies, Store + Story aims to teach readers about the exciting future of experiential retail.
![Zoë Innanen - fashion communication Zoë Innanen](https://2018.massexodus.ca/wp-content/uploads/sites/2/2018/11/Zoë-Innanen-fashion-communication.jpg)