I will create a transmedia campaign for a brand called Frames Canada amongst multiple platforms. I want to address the substantial size of media influence by creating captivating and power imagery through both digital, and print content. In order to combine digital and print content I aim to create a digital e-commerce website, a print look-book, and print takeaway pieces such as magnets, and post cards. I want to embrace the diversity of today’s complex consumer market, and create content that reflects intersectionality and highlights the beauty of diversity. The aim is to feature models including but not limited to different age, body size, gender, cultural background and race. The purpose is to distance the advertising from the Western beauty ideal, and highlight positivity towards new age advertising.

 BACK TO PROFILES