LINDSAY CLARKE

FASHION COMMUNICATION

FEMINIZING SNEAKER CULTURES (WILL CHANGE)

Through my capstone topic, I will address how sneakers have become agents of social change. Originatio g as a purely functional object in the sports world to emerging onto the Hip Hop scene in New York City to transcending all boundaries of the modern fashion world sneakers have become both an equalizer and a symbol of exclusivity. Due to its historical origins, the sneakers has always been a signifier of masculine expression and male success. Because the sneaker industry inherently caters to men, the female market provides little diversity in product, size runs and colourways and overall, a lack of female footwear designers. Brands will often launch designs for women created by men with what they think we want to wear. I am interested in inspiring more women to participate in sneaker culture and breaking females free from common representations as overtly sexualized accessories to sneakers or as sexless-tomboys. I am creating a 120 page coffee table book. The majority of the book will comprise of editorials that will feature about 8 Toronto female sneaker enthusiasts who are changing our perception of the sneaker industry.

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Lindsay Clarke