CASSIDY ALLAN

FASHION COMMUNICATION

NOVA

My research focuses on the stigmatization of menstruation in society, and aims to create a more open and modern discourse between consumers of feminine care companies. My creative capstone is a cumulation of my research showcased in a mock feminine care company called Nova. Complete with branding, packaging design, advertising campaign and an online shopping platform, Nova is a market place for people with periods with the ultimate goal of erasing the deep rooted stigma of that we go through every month! PERIOD.

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Cassidy Allan