My Capstone research revolves around luxury branding strategies. I investigated how every step of the luxury branding strategy successfully communicates the factors that lead consumers to hold their perceptions of luxury. I intend to apply my research to my creative aspect through creating a box set of four books. The four books will look at the following brands: Comme Des Garcons, Tiffany & Co., Prada, and Hermes. I chose four international brands that have been in the luxury market for a long time and will use them to reflect the established as well as new luxury strategies that have been found through my research. The books will feature photographs as well as illustrations by me. The series will be titled “Building the luxury brand: A Visual collection.”

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