The topic of my research pertains to the investigation of the current range of entry level to premium luxury fashion brands and the handbags they offer. The aim of my research is to answer the question of which brand the millennial clientele should select to invest their money in. The objective of this research is to create an informational guide that includes brand history, product range clarification, key terms, how to spot knock – offs,care instructions, questions to ask sales associates, styling and personalization tips and resale advice. This research will be an educational tool for millennial consumer who have minimal to no knowledge of the luxury handbag market.

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