JENNIFER KO
FASHION COMMUNICATION
ANIMATED BRANDING SERIES FOR HOUBIGANT PARFUMS
This project is branding experiment intended to use the medium of fashion films to market a luxury perfume brand. The chosen brand is Parfums Houbigant Paris, where a limited collection of four perfume bottles is release annually, each hand painted by the creative director. A series of four short animated videos will be created to represent each individual bottle along with other marketing materials. This will act as a transmedia campaign to represent the luxury perfume brand.
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